Mike Ruiz is a world-renowned photographer, who also happens to be a TV personality, former model, actor, spokesperson, creative director and director. With his wide array of experiences and interests. Like everything he touches, Mike is a man who brings to life the fantastical, which in turn, is inspired by his brilliant optimism. His lens has done a lot of zooming in and out, while the world keeps a keen focus on his high-impact, surreal brand of celebrity and fashion photography. He has successfully branded himself across platforms, including print and video, which expands his appeal in the industry. His clients include L'Oreal, Garnier, Jafra and AlfaParf. Mike released his 1st book of images titled "PRETTY MASCULINE" which is an effort to deconstruct the preconceived ideas about masculinity.
I chose Mikes work as one of my inspirations for my hair care project because I like the way he is creative with the hair; he makes patterns with separate strands of it. I think with the colourful make up included in the photographs, it makes a powerful image, portraying the independence of women and individuality in style and fashion.
In my final work, I used Mikes photography and use of make-up to portray the stereotype of the character of my model. The vibrancy of Mikes images inspired me to include it.
I also used portraiture photography, with Mikes photography in mind. The reason his images are so powerful is because he takes close up shots of the models to really capture their emotion.
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